Counterpoint: Mediatek increases its lead in smartphone chip maker race

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Counterpoint Research has released its quarterly analysis of SoC smartphone shipments. Data showed Mediatek to increase its lead over Qualcomm in the July-September 2021 period, while Unisoc was another big winner, reaching double-digit market share and overtaking Samsung for fourth place. Unsurprisingly, HiSilicon continues to lose ground and only holds a 2% slice.

Global AP / SoC smartphone shipments market share, Q3 2020 vs Q3 2021
Global AP / SoC smartphone shipments market share, Q3 2020 vs Q3 2021

Mediatek has managed to move so many chipsets mainly due to the high demand for SoC 4G. The current shortages in the world of 5G chips have helped the Taiwanese company which has supplied 2 out of 5 smartphones with a chipset.

The 5G market was dominated by Qualcomm, despite supply chain issues. Qualcomm was able to grab a massive 62% share of chips with NR connectivity mainly because it was able to secure dual subcontractors for the manufacturing of key components, including its Snapdragon 8-series chips, as well as 5G modems. premium.

The massive increase is also due to seasonal demand for new iPhones as Apple launched the iPhone 13 series in September, for which Qualcomm provides the modems.

Global 5G Baseband Smartphone Shipment Market Share, Q3 2020 vs Q3 2021
Global 5G Baseband Smartphone Shipment Market Share, Q3 2020 vs Q3 2021

Apple has maintained its third position in the world of smartphone chips. Component shortages will affect the business when fourth quarter data is released in three months.

Unisoc managed to record a third consecutive quarter of growth for two reasons: to enter into partnerships with companies such as Realme, Motorola, ZTE and even Samsung; the other being to sell chips to Honor – a brand that relied on HiSilicon platforms.

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Shovon Ahmed
Shovon Ahmedhttps://rawmarketer.com
Shovon Ahmed is a Bangladeshi Digital Marketer, Entrepreneur & founder of Raw Marketer.

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