IDC’s report on the wearable market for the third quarter of 2021 shows an increase of almost 10% compared to the same period last year.
The growth was mainly driven by hearing aids (headphones and earphones), which rose 26.5% to capture nearly 65% of the market in the third quarter. Clothing worn on the wrist followed with 34.7%.
But according to IDC figures, demand is slowly shifting from bracelets to watches. Consumers are said to be looking for more efficient devices and watches have moved closer to the prices of bracelets.
Apple maintained its number one spot, even though it had to push the Watch Series 7 back into the fourth quarter due to supply issues. Its overall shares were down 3.6%, but were kept strong by sales of AirPods and Beats. Still, Apple recovered more than 53% of the dollar value for the entire market in the third quarter.
Samsung tied Xiaomi in second place with 12.7 million shipments in the third quarter, an increase of 13.8% year-on-year. It is because of strong sales of Galaxy Watch4. Xiaomi’s market position has deteriorated by almost 24% compared to last year, due to its reliance on bands.
Finally, the Indian brand Imagine Marketing, which sells BoAt devices, found itself in the top 5, thanks to its strong marketing and affordable products.