Netflix India announces price cuts for all plans, now start at INR149/month

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Netflix presented its mobile plan only in India in July 2019 at a price of INR 199 / month with the aim of increasing its subscriber base. Now, in a new attempt to increase its subscribers, and therefore revenue, the company has announced price cuts in the Asian country on all of its plans, now starting at INR 149 / month and going all the way up to INR 649 / month.

While Netflix has lowered the prices of all of its plans in India, it hasn’t made any changes to what those plans offer, so you’ll continue to enjoy the benefits as before, just at a lower price. You can see the table below for more details.

Plan Mobile Basic Standard Premium
Old price (per month) INR199 ($ ​​2.62 / € 2.32) 499 INR ($ 7 / € 6) INR649 ($ 9 / € 8) INR799 ($ ​​/ 11 € 9)
New price (per month) INR149 ($ 2 / € 1) INR199 ($ ​​2.62 / € 2.32) 499 INR ($ 7 / € 6) INR649 ($ 9 / € 8)
Number of screens you can watch at the same time 1 1 2 4
Number of phones or tablets you can download to 1 1 2 4
Unlimited Movies, TV Shows and Mobile Games Yes Yes Yes Yes
Watch on your mobile phone and tablet Yes Yes Yes Yes
Watch on your laptop and TV No Yes Yes Yes
Maximum broadcast resolution 480p 480p 1080p 4K + HDR

This Netflix announcement comes on the day Amazon has increased the price of its annual Prime subscription in India from INR 999 ($ ​​13 / € 12) to INR 1,499 ($ ​​20 / € 17), which offers access to Prime Video, Amazon Music and Prime Reading. However, the e-commerce giant also offers cheaper plans for those who don’t want an annual subscription – a monthly plan priced at INR 179 ($ 2.36 / € 2.09) and a quarterly plan which costs 459. INR ($ 6.05 / € 5.35).

Unlike Netflix, these Prime subscription plans do not limit the quality of video streaming on Prime Video, but there is a Prime Video Mobile Edition plan – priced at INR 89 ($ 1.17 / € 1.04) per month. – which only allows playback in SD quality.

Another major player in the OTT segment in India is Disney + Hotstar, having three annual subscription levels – Mobile, Super and Premium, priced at INR 499 ($ ​​7 / € 6), INR 899 ($ ​​12 / € 10) and INR 1,499 ($ ​​20 / € 17), respectively.

None of these limit streaming to standard definition, but you see ads on the Mobile and Super plans despite paying for the service – something that doesn’t happen with Netflix and Amazon Prime Video.

Disney + Hotstar subscriptions in India

Disney + Hotstar subscriptions in India

Source 1, Source 2

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Shovon Ahmed
Shovon Ahmedhttps://rawmarketer.com
Shovon Ahmed is a Bangladeshi Digital Marketer, Entrepreneur & founder of Raw Marketer.

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